When approaching the redesign of the childcare and lifestyle brand, SoulShine, I felt it was important to strike a balance between a strong visual presence and a soothing, calming aesthetic. The aim was to create a new identity that exuded clarity and simplicity while maintaining a sense of familiarity. The warm letterforms help create a welcoming and friendly impression, reflecting the nurturing environment that SoulShine aims to provide. From there a roll out of new brand and marketing materials including: a brand guide, website, social media content, staff collateral, student swag, and a music album.

 

View The SoulShine Website