For The Pantry & Provisions, I built a full-scale brand identity blending retro charm with a laid-back, witty personality. Every detail—from logo and packaging to signage and menus—reflected its fast-casual concept while honoring the owner’s cherished yellow pot heirloom and love for high-contrast black, white, and yellow.

Beyond design, I sourced vendors, managed print production, and crafted playful promotions, giveaways, and quirky social content. The result? A visually striking, personality-driven brand that turns every sandwich into an experience in downtown ATL.